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Oracle targets cloud sales at Asia Pacific’s mid-sized firms
This article is part of the CW ASEAN issue of September 2016
Oracle is investing in its resources in the Apac region, with a focus on driving cloud software sales. Cloud adoption is on the rise in Asia Pacific, with major businesses and small and medium-sized enterprises (SMEs) both migrating. Oracle is investing in its hubs in the region, including one in Singapore, stepping up its sales push for cloud technologies. Neeraj Shaabi, managing director for Oracle Asean/South East Asia, said there had been a sudden surge in interest from mid-sized firms in cloud-based software. “Five or 10 years ago, a mid-sized company would not have been able to afford a CRM [customer relationship management] system,” he said. “Today, it is on tap. Mid-sized companies are the biggest beneficiaries of cloud applications. Implementation time is just 12-16 weeks and on average it does not cost more than $200,000 to $300,000.” Oracle sees a big opportunity in the mid-market segment to follow up its previous success in the Asean region. Startups such as Singapore-based online grocery store Red Mart uses Oracle ...
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Features in this issue
Region is seeing a rapid take-up of cloud-based business software driven by SMBs and large firms expanding in Southeast Asia
The latest move in the cloud journey of DBS bank in Singapore is an agreement with Amazon Web Services
Software giant aims to hire 1,000 professionals to drive mid-market growth in Apac region