'Super SMEs' ride out recession with IT


'Super SMEs' ride out recession with IT

Antony Savvas

Three in ten UK SMEs expect to fail in 2009, but a new breed of "super SME" is set to beat the economic downturn using IT.

Research by communications headset maker Plantronics has found that SMEs maintaining investment in IT infrastructure, staff training and marketing are best placed to survive the recession.

The commissioned survey of 1,096 owners, managers and IT directors of SMEs found that while two-thirds (67%) of SMEs are expecting to see a reduction in financial turnover in the next six months, 21% indicate that the slowdown is either having no effect on their business or that business is booming.

These super SMEs have all increased or maintained levels of investment in one of three key areas of IT infrastructure, staff training and marketing, and are confident about the future.

Super SMEs are also three times more likely to have a plan in place for a worsened economic climate, illustrating the power and relevance of a classic business philosophy - hoping for the best but planning for the worst.

Alarmingly, the study found that three out of ten SMEs across Britain expect to fail by autumn 2009, with 7% forecasting failure within the next six months.

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