Winning loyalty as the world goes mobile

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Winning loyalty as the world goes mobile

The death of a "job for life" on which IT giants such as IBM were once built has perhaps achieved business benefits through a flexible workforce, but it has created problems in making staff feel less involved with their organisations.

"Generally, there seems less loyalty shown by many companies," said Roger Ellis, chairman of the IT Directors' Network and one of the judges of the Best Places to Work in IT Awards.

"The bottom line is king and employees are often seen as a commodity, irrespective of years of service. In turn, less loyalty is therefore less apparent from employees with more job changes during an average career."

But as the IT market improves, it will be those companies that compete to make their workplace the most attractive to highly skilled staff that will see the business benefits. "A contented employee is likely to be considerably more productive," said Ellis.

The development of technologies to assist remote working can also have a bearing on how much an employee identifies with their organisation.

Ellis said, "There is a lot more hot-desking and home working, which can save companies money and offer the employee a big reduction in travelling time and associated cost. However, there can be a corresponding reduction in team spirit."

Ellis sees the Best Places to Work in IT Awards as encouraging best practice to benefit staff and employers alike.

"Improving the workplace and making it attractive for potential new employees must be one of the key issues in helping retain staff and growing the organisation," he said.

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This was first published in September 2004

 

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