Savills extends CRM to aid global expansion


Savills extends CRM to aid global expansion

International property services group Savills has extended its contract with customer relationship management software supplier Pivotal to support planned global expansion.

Savills said the agreement, which is similar to Microsoft’s Enterprise Agreement, would allow it to expand its use of Pivotal’s CRM and portal technology to enable a more efficient response to customer demand.

“Pivotal is now almost as important to us as Microsoft,” said Michael Ormrod, software development director at Savills.

“It is essential in allowing us to go on expanding. There is a huge saving in terms of staff overheads, allowing the business to grow without employing extra staff.”

The portal will allow individuals from the UK who are looking to buy properties abroad to register their interest online. “That will invoke an action plan and pass the event to the right person,” said Ormrod.

“As some of the property is handled by partner businesses, they have their own portal. The system allows us to direct-call to the person with the most knowledge, who can give the customer the best service.”

Savills said the software did not require a large infrastructure investment to benefit the business. “We just had to pay for one new server to run the Pivotal back end – we already had web servers for our other sites, and the virtual private network was already there,” he said.

The main benefit of the system lies in being able to centralise the effort of managing customers, so that users only have to input data once for it to be accessed by others.

Savills has a network of offices and associates throughout the UK, mainland Europe, the Americas, Asia Pacific and Africa.

Employing more than 14,500 staff worldwide in 112 offices, the wider Savills Group also operates a financial services division and a specialist fund management operation.


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This was first published in May 2006


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