Oracle is planning to deliver out-of-the-box e-commerce with the introduction of Oracle Applications 11i, due later in the year.
In the opening speech of the Oracle Applications User Group (Oaug) conference in Paris this week, Mark Javis, senior vice president of worldwide marketing at Oracle, spoke of how businesses could reduce operating costs by about 20% through Web-centric business practices.
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Jarvis said Oracle had been working for 18 months on its e-business blueprint - a strategy to link its applications in a way that allows them to share data and business processes.
"A problem many companies face today," Javis said, "is that by the time they integrate all their [line of business] applications together, their competitors have taken a lead."
Oracle plans to offer Applications 11i as an integrated suite, whereby applications for customer relationship, sales, manufacturing, human resources and financials share common data.
"When companies buy software that takes years to implement, the implementation time becomes a major hurdle," Jarvis explained.
He said any organisation that had spent a vast amount of time and money rolling out SAP should scrap it if they wish to turn themselves into an e-business.
Jarvis said it would be cheaper to throw out SAP and start again with an integrated package than attempt to customise it.
Rather than rely on heavy customisation - as in SAP - Oracle Applications 11i uses built-in business processes that can be configured to suit company requirements. As such, Jarvis claimed it could be implemented more rapidly.
One of the main drivers in the new package is that it has been designed to address global business. Jarvis said, "Companies need to think globally to address e-business."
He questioned the merits of building an infrastructure based on geographical regions. "On the Internet, it is language, not geography, that is a barrier."