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Dotcommies work hard, live simple



We may imagine him to be young, inexperienced, and money-hungry, but the average dotcom leader is in fact approaching 40, and a workaholic willing to...

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We may imagine him to be young, inexperienced, and money-hungry, but the average dotcom leader is in fact approaching 40, and a workaholic willing to sacrifice corporate perks and his social life in order to build a successful e-business.

This image of a typical dotcom boss was revealed recently by business consultancy firm, KPMG after it compared executives in new technology and traditional companies for its 'e-Business Leaders Survey 2000' report.

According to the findings, the average e-business leader is aged 38, while his traditional counterpart is about 46.

Both executives put in long hours at the office, but dotcom leaders clock up the most overtime, with one in five respondents working more than 70 hours a week. E-bosses are also less likely to have their own office or PA, and tend to travel economy or with "no frills" airlines. In addition, one in seven does not expect to retire until he reaches his seventies, says the report.

"Despite the well-publicised failures of some dotcoms recently, it would be a mistake to underestimate them," warns Alan Buckle, chief executive of KPMG Consulting UK. "This survey shows that dotcom leaders have huge energy, drive and understanding of how the internet is already changing business. Traditional leaders have a lot to learn from this new generation and ignore them at their peril."

Other key findings of the report reveal that despite their casual image, 88 per cent of dotcom respondents prefer formal dress for business meetings.

Dotcom leaders are less likely than their 'old economy' counterparts to have a university degree (66 per cent compared to 84 per cent) and tend to have a background in IT or marketing rather than in finance.

They also admire Richard Branson and dream of being a pilot or formula one racing car driver, while the majority of the traditional executives interviewed favour Bill Gates and would choose to be a doctor or author if given an alternative career.

This was first published in September 2000

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