How to attract and keep staff.
Build an employer brand
How do you get the right staff? Focus your advertising on potential candidates not promotion of your company.
Keep your staff happy and keep your profits
The downturn won't stop your best people walking, so the perks have to be perfect.
Nurture your most important assets
Helping staff to develop and offering the right training is crucial to motivation and retention. And sometimes it takes a radical shake-up.
This was first published in June 2003