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Sky is to invite undergraduates to its London headquarters for a taster session to attract technology talent.
The media broadcaster and broadband services firm launched the initiative last year as part of its aim to find different ways to enlist talent for its graduate programmes.
A year later, Sky and partner Targetjobs are preparing to welcome the next cohort to visit its offices for the Explore Sky: Technology Insight Day to give undergraduates an idea of what it is like to work in a tech role at the firm.
“Technology forms a huge part of everything we do and is embedded in the products and services we provide for our customers,” said Amandeep Jaspal, senior consultant at Sky.
“Last year we ran Explore Sky and were delighted with the calibre of students attending. As a result of the experience, many students who pursued their interest in Sky were successful in our assessment process and will join us on graduate programmes this summer.”
Many people think the reason why young people, particularly women, do not choose a tech career is because they are not aware what tech roles entail.
During the insight day, which takes place in west London on 20 September, students can take part in interactive sessions that will showcase their skills, network with the Sky recruitment team and talk to Sky employees about their roles.
This will help undergraduates understand first-hand what it is like to join Sky’s Software Academy and Technology programmes.
Read more about tech skills
But the selection process for joining the course is very specific, with Sky seeking undergraduates it thinks have great potential in technology.
Firms are increasingly looking for people with a combination of soft skills and tech skills to enable them to handle the collaboration and teamwork involved in tech roles. Many claim that the current curriculum places too much emphasis on coding rather than the other skills needed.
Sky is inviting applications for the Explore Sky day and graduate tech programmes from any discipline, focusing on candidates’ passion for technology, and how innovative and creative they are.
Graduate schemes are becoming more popular as companies fight to fill their tech skills gaps with employees who may need cross-skilling or up-skilling but have potential in the field. Techology is not the only sector suffering from a lack of skilled workers.
Sky has also added a Finance Insight Day to its events schedule, targeting graduates who are interested in finance-related careers with the organisation.