In a bid to showcase its data sovereignty credentials, VMware has opened a hybrid-cloud datacentre in Germany.
The hybrid-cloud platform in Germany will complement the company's UK location and service provider network.
The company said the datacentre will support German and EU compliance and data sovereignty regulations. General availability is planned in the first quarter of 2015.
VMware plans to expand its private cloud presence in the US with an early-access programme for its vCloud Air Virtual Private Cloud OnDemand service.
According to VMware, users will be able buy private cloud access using their credit cards.
VMware launched its vCloud Air hybrid cloud platform last September and operates at five sites in the US and one in the UK. VMware's partner network also supplies vCloud Air through the vCloud Air Network programme.
Speaking to Computer Weekly about the difference between VMware's service and rival AWS and Microsoft Azure infarstructure as a service cloud services, Mathew Lodge, vice-president for cloud services at VMware, said: "We are 100% focussed on the hybrid cloud."
While Microsoft is its closest competitor, Lodge said: "Azure is Windows centric. We support 90 operating systems and more versions of Windows."
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Commenting on the German datacentre, Bill Fathers, executive vice-president and general manager cloud services business Unit for VMware, said: "As we continue to expand VMware vCloud Air into new markets, with more services than ever before, we are only just scratching the surface of what the service."
The new German datacentre was announced at the start of VMworld Europe taking place in Barcelona.
In his opening keynote to 9,000 attendees at the conference, VMware CEO Pat Gelsinger discussed why virtualisation gave organisations agility, allowing them to become more dynamic, because they are not constrained by hardware.
The opening keynote also showcased several products still in development, including VMware Horizon FLEX – a product VMware says will enable enterprises to centrally provision, manage and secure virtual desktops and applications running locally on Macs and PCs, using policy-based controls to more securely embrace bring your own (BYO) policies.
According to VMware, FLEX will allow the IT team to give Mac users, contractors and remote workers access to a secure corporate desktop in a cost-effective package without sacrificing security or corporate compliance. This will allow IT to save on training and support costs, while end-users can quickly become productive on a Mac or PC while disconnected from the network, VMware said.
Last month, systems integrator Capgemini will bundle its consulting and mobile services with VMware’s mobile device management capabilities, including its AirWatch EMM software.