Wipro, one of India's big four IT services providers, is to expand its workforce in Scandinavia and has appointed a local executive to lead its operations in the region.
Indian service providers are increasingly turning their attention to Scandinavia as traditional markets in the US and UK become saturated.
Wipro has named former KPMG sourcing advisory head Carl-Henrik Hallstrom to run operations in the region. Hallstrom was previously with Equaterra which was acquired by KPMG in 2011.
Wipro is focused on telecoms, manufacturing and energy and utilities in Scandinavia.
Bindi Bhullar, head of marketing at Indian service provider HCL in Europe, said the company has invested in growing its workforce in Scandinavia.
“Continental Europe is our engine for growth and the Nordics is the fastest growing part. As a strategic market we know it is important to have more boots on the ground,” said Bhullar.
HCL acquired UK SAP specialist Axon for £440m, in what was at the time the largest overseas acquisition by an Indian IT firm in 2008. Infosys more recently acquired Switzerland-based SAP consultancy Lodestone for £218m.
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Tata Consultancy Services (TCS), India’s biggest IT services firm, has a Scandinavian operation that comprises more than 4,500 professionals working across Sweden, Finland, Norway, Denmark and Iceland. Its customers include Ericsson, TDC, ABB, Telenor, NETS and SAS, as well as Nokia.
Sid Pai, president at ISG Asia Pacific, told Computer Weekly in May 2013 that geographical expansion is required for Indian IT services suppliers to move beyond their main markets in the UK and US.
But he said they have been slow in the past to recruit significant numbers of people within Europe outside the UK.
“The Indian suppliers have been shy to employ people that know the European market,” said Pai.