Mobile operator O2 is offering customers full control over how their personal information can be used by the firm’s marketing, financial services and other teams as part of a trial by its parent company, Telefónica.
The trial is in response to growing concerns about how much personal information should be used for business purposes by technology service providers, according to the Financial Times.
The O2 initiative will reveal what information is held by O2 and how it can be used, which will enable customers to set how they are willing to share that data in exchange for personalised services, the paper said.
New offers and services are to be launched as part of the initiative as O2 looks to create new revenue streams based on advertising and mobile commerce, but the paper said these have yet to be finalised.
Telefónica, like other mobile operators seeking to diversify, has restructured its global business to focus on revenues in the digital and technology sector to supplement income from the traditional mobile network business.