Competition to penetrate untapped mobile broadband market

The GSM Association is launching a competition to discover offerings able to make inroads into a newly discovered and as yet untapped mobile notebook market.

A massive consumer study into mobile broadband computing has found a largely untapped market for broadband-enabled notebooks. This has led industry body GSM Association (GSMA) to launch a competition to discover offerings able to make inroads into the market.

The research, which surveyed more than 12,000 consumers from 13 countries, found an as yet untapped market valued at US$50 million for notebook PCs with embedded broadband capabilities.

The study puts demand for such devices at 80 million units in 2008, while manufacturers report their planned supply for 2008 at 30 million, leading the GSMA to suggest that manufacturers have so far failed to find a product that suits demand.

"With the right form factor, price and out-of-the-box connectivity, the research has unearthed substantial demand for mobile broadband embedded notebooks that is not yet being met," said Rob Conway, CEO of the GSMA.

The GSMA is therefore launching a competition to find devices suitable for the market, encouraging manufacturers to submit entries to meet consumer demands.

The winner will be presented to decision makers of mobile operators looking to tap the market at the Mobile World Congress in Spain in February 2008.

Contestants are required to provide detailed specifications, time to market information, recommended retail price-points, support services and information on how they would work with operators to promote the devices.

"We are announcing this competition as a challenge to the world's manufacturers to help us meet this untapped mobile broadband demand," said Conway.

Companies looking to participate can find more information at http://www.gsmworld.com. Entries close 30 December 2007.

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