Businesses use green technology to cut datacentre costs in recession

Businesses are deploying energy saving technologies to help them lower the electricity costs of running datacentres during the recession.

Businesses are deploying energy saving technologies to help them lower the electricity costs of running datacentres during the recession.

The Western Europe: Datacenter Investment and Infrastructure Trends 2007-2009 report prepared by the Research Group at DatacenterDynamics has found that businesses are increasingly looking at deploying lower-powered microprocessors in server racks and running datacentres hotter to lower their electricity bills.

The report, which questioned 287 businesses, found that the cost of power is the biggest concern of owners and operators of UK datacentres. DatacenterDynamics found that there was a maturing of the debate about the key power/cooling/efficiency challenge.

"This has moved from general concerns about using too much power into the specific implications of this, in particular, the cost and availability consequences of inefficiency. It would therefore appear that the financial crisis may have as much impact on existing facilities as upon planned ones," the report said.

The study found that the average maximum power consumption in datacentres has dipped marginally from 2007 and the mean inlet air temperature has risen by 2.4°C to 20.8°C.

Power issues are a major concern for the IT industry. Companies like Google and Microsoft are embarking on major green datacentre strategies, using renewable energy sources and state-of-the-art datacentre designs to lower the power consumption and running costs of the major centres they need to build to grow their businesses.

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