Google has unveiled Latitude, a Google Maps for mobiles application that allows you to report your approximate location (or a different one) to friends using your mobile phone in 27 countries, including the UK, and 42 languages.
Currently running on Symbian S60 phones, Blackberry, and Windows Mobile, it will be available on Android in the next few days and on Apple's iPhone shortly. It is also an iGoogle gadget on a PC.
Google said it has worked at preserving users' privacy by making every disclosure choice an opt-in. In addition, users can falsify their location on demand, thus allowing virtual games of hide and seek across the Google Map world.
Google said, "We recognise the sensitivity of location data, so we have built fine-grained privacy controls into the application. Everything about Latitude is opt-in. You not only control exactly who gets to see your location, but you also decide the location that they see."
Google said users can change the settings on a friend-by-friend basis. "So for each person, you can choose to share your best available location or your city-level location, or you can hide."