Implemented by NGC Networks, the telephony system will integrate directly into Puma's existing IT environment connecting its three UK operations together onto a single network to support 180 staff in Leatherhead, Batley, Yorkshire and a showroom in Manchester.
Dave Butler, IT manager at Puma, said call routing was almost impossible in the company's previously telephone system. As a result, "Critical calls were missed if lines were busy and we had to rely completely on third-party organisations to support this critical part of our business," he said. "We decided that a 'pure' IP telephony solution was the only way forward as we could then treat voice as just another 'standard' business application that could be integrated into our existing network environment and for basic moves and changes could be supported in-house."
The SwyxWare system was installed at all of Puma's offices and interconnected via the company's intranet.
Benefits of the new telephone system include a centralised reception facility call routing that reduces the chance of calls being lost and the ability for staff such as sales personnel to "hot-desk". Voicemail can also be accessed from anywhere via e-mail.
Businesses using Swyx include Addis Household products, automotive component maker, Helical Technology and the Royal College of Radiologists.