Teradata version 6 released

Teradata has released Relationship Manager Version 6 software, which allows businesses to manage relationships with customers.

Teradata has released Relationship Manager Version 6 software, which allows businesses to manage relationships with customers.

The latest version allows customer conversations to be conducted across multiple platforms, such as the web, store, ATM and call centre, the company said,

The ability to "co-ordinate a consistent thread of multi-step conversations with customers across multiple touch points is the holy grail of marketing," said Lisa Loftis, a consultant for Intelligent Solutions a professional services company.

It comprises Teradata Interaction Advisor - real-time analytics to recommend the next best offer or message to customers at the moment of interaction, Teradata Marketing Resource Management - software to process-manage and evaluate your marketing activities, and Teradata eMarketing - integrated tools for the web channel, which include a best-in-class e-mail engine, real-time reporting, and automated survey and banner-ad generation and tracking.

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