O2 UK has announced that it will launch O2 Broadband on October 15th.
"The UK broadband market is fuelled by price competition, but customers are also frustrated over hidden costs, bad customer service and technical complexity," said Matthew Key, CEO of O2 UK.
Before completing the purchase, a line check will be completed to estimate the speed the customer will receive to ensure they are placed on the correct package. This will be checked up to one month later to ensure the package selected by the customer is appropriate, and that they only pay for the package appropriate for the speed their line can support.
At launch, O2 Broadband will cover 50% of the population, focusing on the major urban areas. The network will be rolled out further in line with customer demand.