CBL flood scheme is marketing exercise but also a lifesaver

In the wake of Britain's flooding disasters, disaster recovery specialist CBL is offering victims discounts on its data recovery service.

In the wake of Britain's flooding disasters, disaster recovery specialist CBL is offering victims discounts on its data recovery service.

The company announced a special offer for businesses, end-users and registered charities affected by the recent widespread flooding across Herefordshire, Gloucestershire, Worcestershire, Berkshire, Bedfordshire and Oxfordshire.

The victims have until September 30, 2007, to take advantage of the 35% discount.

"CBL has a history of assisting businesses return to normality when disaster strikes," says Frank Priest, general manager, CBL Data Recovery Technologies. "For businesses of any size, such events can mean the loss of important data whether the result of human error or mother nature. Once the flood waters have receded, survival for smaller organisations in the Midlands may depend greatly on accessing their files and customer records residing on the flood damaged hard drives of their computers."

The offer covers all media types and includes CBL's "No Data, No Charge" service guarantee.

"It does sound like a thinly veiled marketing exercise, but for a lot of companies in single locations will see this as a lifesaver," commented Clive Longbottom, service director at research company Quocirca, "if they have lost all their customer records and invoice details, they are stuffed, so it is actually a good bargain."

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