Retailers seeking even more ways to deliver shopping experiences will drive spending on service oriented architectures to £4.8bn by 2012, says Datamonitor.
Multi-channel retailing is not a new concept,” says report author James Kenworthy. “However, where the battle is now being fought is over the customer experience while on-line. Key to this is having a fully-integrated IT architecture that supports the differing channels.”
Datamonitor expects the majority of large retailers worldwide to have moved to an SOA approach to integration by 2012, with uptake among small and medium-sized businesses (SMBs) modest.
But the steady growth in SOA penetration among SMBs means that by 2012, SMBs will contribute to roughly half the SOA market size in retail.
“Despite deploying cheaper, more off-the-shelf SOA solutions, the industry specific phenomenon that retail is comprised mainly of SMBs, means that small increases in penetration among SMBs translates to large increases in the SOA market size, says Kenworthy.
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