RFID system locates 100,000 flower trolleys

FloraHolland, the word’s largest flower auction company, has implemented the pilot stage of a radio frequency identification (RFID) system from GlobeRanger and Atos Origin.

FloraHolland, the word’s largest flower auction company, has implemented the pilot stage of a radio frequency identification (RFID) system from GlobeRanger and Atos Origin.

The auction firm houses flowers from 7,000 growers in a warehouse the size of 100 football fields. Each day 100,000 trolleys of flowers are shifted from place to place to meet the demands of 4,000 dealers and exporters, trading through 26 online auction ‘clocks’ or via FloraHolland’s direct sales force.

FloraHolland’s chief information officer Hans Uithol said, “State of the art RFID-enabled information technology means that we can considerably improve the service to our customers. Our RFID-enabled park is growing rapidly, currently using more than 250 devices. It is vital that we have a reliable control infrastructure to manage it.”

The RFID system is designed to capture the location data of flowers in moving trolleys and make it available to the auction's IT systems and staff. Flower trolleys and tractors have been fitted with RFID tags, while RFID loops have been embedded in the warehouse floor.

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