Siebel CRM will be the centrepiece of Oracle’s next-generation Oracle Fusion customer relationship management (CRM) applications platform, the software giant said today (13 July).
As part of its Fusion strategy, the company is building a web services-based platform that integrates the various products it has developed and acquired over the past few years.
Oracle has already begun to link together Oracle E-Business Suite, Oracle Siebel, PeopleSoft Enterprise and JD Edwards EnterpriseOne CRM products. Oracle said it will continue to support and invest in these suites.
The company completed its acquisition of Siebel at the end of May, and now claims to have five million live end-users and 150 million registered self-service users.
Oracle and Siebel development teams plan to build new CRM applications based on open standards and a service-oriented architecture, using standards such as BPEL and XML.
Oracle said it also plans to combine Siebel CRM analytics, Oracle ERP analytics and industry-specific analytic content to provide business intelligence to a wide range of users, including business executives.