E-mail marketing company agrees to settle for $1.1m

A US e-mail marketing company is to pay out $1.1m (£640,000) to settle claims that it misused e-mail addresses as part of its marketing campaigns.

A US e-mail marketing company is to pay out $1.1m (£640,000) to settle claims that it misused e-mail addresses as part of its marketing campaigns.

New York’s Datran Media was being investigated by the New York attorney general, who had claimed the company had misused six million e-mail addresses it had farmed from around the country.

Under the terms of the settlement, the company admits no wrongdoing, said Datran Media.

Datran sends marketing e-mail messages to those addresses provided by its partner companies. Such messages are regarded as spam by some.

Datran clients for which it carries out campaigns include Business Week, Fox Home Entertainment, and Pitney Bowes.

It is not known whether any campaigns relating to these companies were the subject of the attorney general’s investigation.


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