The Fridge Company is to launch a home food delivery business run on Microsoft's Navision enterprise resource planning software suite.
Starting this month, the supply chain software will be used to track and organise the delivery of fresh food to homes and offices in London.
The one-year-old company had been using Navision software to organise the delivery of food to companies, but it will now refocus its business to meet the growing demand for dinner party food, said James Keith, the firm's managing director.
"With Navision, we could change our business direction at a very low cost. Navision will do the whole business, end-to-end, and you can tailor it quickly and easily if it does not do what you want it to," he said.
Although pleased with Navision's overall performance, Keith said its data entry function could be improved. "It is a little bit clunky and does not run as smoothly as Microsoft home software," he said.
The Navision software lets The Fridge Company trace orders and food across its supply chain and has analysis tools and inventory controls that can offer insights into customers' buying habits.
The software was implemented by IT management firm Xonitek, which also hosts the software and runs it over an ADSL-based broadband network.
The Fridge Company recently completed a year-long trial of GSM-enabled fridges at the offices of its customers Dresdner Kleinwort and Nortel. The remote-controlled fridges use GSM telemetry from Orange and Vodafone to monitor stock levels. They take credit card payments, giving customers access to the contents of locked fridge compartments.
In February, the firm plans to roll out the service to 3,600 Vodafone staff in Newbury and to Hewlett-Packard offices in Reading and Bracknell.