Radio tagging out of tune on ROI

Some 12% of manufacturing, retail/wholesale and logistics companies in western Europe are reviewing radio frequency identification (RFID) technology, according to a survey by IDC. Another 5% are already piloting it.

Some 12% of manufacturing, retail/wholesale and logistics companies in western Europe are reviewing radio frequency identification (RFID) technology, according to a survey by IDC. Another 5% are already piloting it.

"RFID is still in its early stages," says Giuliana Folco, research director, IDC European vertical markets. "However, over 17.5% of companies in manufacturing, retail/wholesale, and logistics are piloting/implementing RFID projects and more are to come, not only in these sectors, but also in several other industries."

Half the companies interviewed cited RFID-compliant applications and servers as the key investment areas.

IDC calls for companies embarking on RFID projects to look beyond the obvious benefits for warehousing, logistics and distribution channels and to rethink their whole value chain.

Despite the growth in interest in RFID, a third of the respondents said they were worried about return on investment from such technolgy

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