The multibillion-pound National Programme for IT is adopting the new name of Connecting for Health.
At the Healthcare Computing 2005 conference in Harrogate, NHS IT director-general Richard Granger said the new name would represent "what we are about".
The programme has been criticised for failing to communicate effectively with doctors and other important stakeholders.
By 2010 it aims to provide all 50 million citizens in England with electronic health records that can be used by health professionals where-ever the point of contact with the NHS.
Granger said more NHS managers to need to work with the programme to help engage clinicians. Few managers understood how IT could help them run their organisations, he said.
Granger emphasised the importance of "ring fencing" money allocated to IT by NHS trusts. Granger told the conference that had suggested to NHS chief executive Sir Nigel Crisp that health service trust star ratings and chief executives’ performance ratings could reflect effective use of IT.