Ten services with potential to grow wireless revenue identified

Analysys Research, the global adviser on telecoms, IT and media, has identified the world’s top 10 wireless services.

Analysys Research, the global adviser on telecoms, IT and media, has identified the world’s top 10 wireless services.

The report set out to present an independent assessment of the services that show the greatest potential to drive mobile operator average revenue per user (ARPU). It was evaluated based on an analysis of the success of real-world deployments, and the suitability of these services to be reproduced in other markets.

Large and small mobile operators as well as third-party organisations feature in the top 10 listing:

  • Sprint PCS’s bundled voice tariffs (US)
  • 3’s ThreePay prepaid tariffs (UK)
  • 3’s mobile video services (UK)
  • O2’s SMS services (Ireland)
  • NTT DoCoMo’s FOMA 3G service (Japan)
  • Vodafone Live! (worldwide)
  • T-Mobile’s TM3 (Germany)
  • Xing’s ringtone download service (Japan)
  • IN-FUSIO’s games (worldwide)
  • O2’s Genion service (Germany)

 

Dr Alastair Brydon, co-author of the report, said, “The top 10 services have achieved their success in a variety of ways, including novel pricing and marketing of existing services, new service concepts and the outsourcing of content delivery to large-scale specialist third parties. The top 10 exemplifies real opportunities for mobile operators to grow both voice and data revenues.”

 

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