A European Commission consultation on the use of radio frequency identification (RFID) tags has come out against its widespread use without customer approval.
The European Commission’s data protection and privacy body, Article 29, has published a report on RFID use and said it is concerned about RFID tags being used to track the movements and actions of EU citizens without their approval.
The report said, "The ability to collect a variety of data all related to the same person; track individuals as they walk in public places; enhance profiles through the monitoring of consumer behaviour in stores; read the details of clothes and accessories worn and medicines carried by customers are all examples of uses of RFID technology that give rise to privacy concerns."
Guidelines proposed in the report for the use of RFID tags include gaining customer consent for putting RFID tags on their goods, providing information as to what data will be collected, and making it clear to customers that they have access to the information.
The commission consulation is due at the end of next month.