BTO market to grow to more than $3bn by end of year

A survey by the Yankee Group has shown that by the end of the year a rapid 21% increase in business for business technology...

A survey by the Yankee Group has shown that by the end of the year a rapid 21% increase in business for business technology optimisation (BTO) technologies will result in a global market worth $3.3 billion by the end of the year.

The would represent an 18% increase compared with 2003 and Yankee Group believes that the market will be worth nearly double the 2004 value by the end of 2007. The figures, announced by leading BTO player Mercury Interactive, are the result of a survey of more than 175 IT executives from mid-size to Global 2000 companies. 

The survey revealed that end users believe that optimising the business value of IT with BTO is a strategic priority. It also revealed that other top priorities were: aligning IT and business strategy; IT governance; optimising application quality, performance and business availability; reducing IT costs.

"Optimising the business value of IT with BTO has become a strategic imperative for CIOs around the globe," says Christopher Lochhead, chief marketing officer at Mercury. "It is time for our industry to shift from making stuff to making stuff work."

Of the IT leaders polled, 62% indicated that their interest in IT Governance was either high or extremely high and more than half of respondents have already begun implementing IT Governance within their enterprises. Yankee Group concluded that organisations embracing IT Governance as a component of their BTO approach show a progressive stance toward better overall management than those who do not.

Yankee Group's BTO Survey is available on the Mercury site at


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