Lawson CEO outlines customer strategy

Midsized ERP supplier Lawson Software hopes to woo and keep customers through a renewed focus on its vertical strategy and...

Midsized ERP supplier Lawson Software hopes to woo and keep customers through a renewed focus on its vertical strategy and increased customer care.

According to chief executive officer Jay Coughlan, company-sponsored research indicates general dissatisfaction among customers of ERP apps. 

"We see good companies brought to their knees trying to implement applications that are too complicated and too cumbersome and poor fits for the business at hand," he said, adding that his company  "needs to break away from the peer group". 

To that end, he said Lawson will embark on a "1,000-day journey" to improve software stability, provide more quality services and help users with the process changes associated with business application implementation.

Although he offered few details, Coughlan said the company will be looking to do things such as eliminate the need for software patches, add analytical sophistication to the suite and broaden its vertical offerings - specifically in the healthcare and public sector markets. 

Lawson also announced enhancements to streamline the cash management portion of its Financials Suite to allow companies to handle high volumes of payment transactions without requiring that the data be hand-entered from multiple systems. It also announced its Retail Lease Accounting and Billing application, which automates the process of tracking and paying for leased property and equipment, and handles the accounting processes involved.

Marc L Songini writes for Computerworld

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