PeopleSoft aims to ease CRM rollouts

PeopleSoft is poised to unveil its CRM 8.8 Productivity Pack, which includes new technology plus enhancements of some existing...

PeopleSoft is poised to unveil its CRM 8.8 Productivity Pack, which includes new technology plus enhancements of some existing functionality.

The company has added integration tools with prebuilt plumbing that will let users quickly connect their customer-facing applications to back-office systems from rivals such as Oracle and SAP.

The new tools are built on top of PeopleSoft's AppConnect integration technology, but they add business process and data-routing features for linking the CRM applications with finance or supply chain management systems to support complex transactions, such as order processing or field service requests.

There is also an Infosync Server application, which will be designed to let servers running PeopleSoft CRM automatically exchange customer-related data updates via systems equipped with Microsoft Outlook or Lotus Notes, eliminating the need for manual intervention by users.

The streamlined installation capabilities being announced by PeopleSoft should appeal to existing users that have burning integration issues, but they are unlikely to sway potential customers that have already been put off by the Oracle/PeopleSoft battle, said Laura Preslan, an analyst at AMR Research. What would really help drive increased sales for PeopleSoft is seeing Oracle's acquisition bid get "laid to rest", she added.

Marc L Songini writes for Computerworld

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