Ovum found that 70% of a sample of 140 corporate users had begun to pilot Web services technology.
Neil Ward-Dutton, Ovum's research director, said, "IT directors may not have immediate requirements but their developers will be being bombarded with Web services marketing, so they need to know what to do.
"There is value in everyone piloting Web services now. A suitable area to try would be information exploitation applications within the business, such as knowledge management."
In its research the analyst group characterised Web services as a coming together of integration and Web technology which would see the Internet evolve from being a static medium of Web pages to one of active software which connected automatically to other sources of information.
Because of the inherent tendency of Web services to cross barriers between software packages and break down organisational divides, Ovum believes the technology will disrupt existing relationships in the supplier and user market segments.