New Look expands multi-channel strategy with mobile commerce site

Fashion retailer New Look has launched a new mobile commerce website as part of its multi-channel strategy.

Built on Javascript, CSS3 and HTML5 technology, the mobile site includes "zoomable" product images, integration with Google Maps and one-click checkout for registered users. The site also links to social media and personal e-mail accounts to allow users to share favourite products.

Download this free guide

Computer Weekly's buyer's guide to GDPR compliance

This 12 page buyer's guide gives you the tools you need to get up to scratch with GDPR compliance and to understand the mythology surrounding the new rules.

Start Download

• Corporate E-mail Address:

  You forgot to provide an Email Address.

  This email address doesn’t appear to be valid.

  This email address is already registered. Please login.

  You have exceeded the maximum character limit.

  Please provide a Corporate E-mail Address.

• • I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.

  Please check the box if you want to proceed.

• • I agree to my information being processed by TechTarget and its Partners to contact me via phone, email, or other means regarding information relevant to my professional interests. I may unsubscribe at any time.

  Please check the box if you want to proceed.

By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent.

Dom McBrien, e-commerce director at New Look, said: "Our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels.

"Research suggests that in 2012 access to the internet via smartphone devices will even supercede the desktop PC, so this is a clear opportunity. As a result, New Look is launching a market-leading mobile-optimised site."

eBay more than trebled mobile trade in 2010, generating nearly $2bn in sales, compared with $600m in 2009. Debenhams has recently launched Android and Nokia mobile applications after its iPhone app achieved 360,000 downloads and sales of nearly £1m within five months of launch.

• Sybase Enterprise Mobility Guide - free downloadable book
• Special report: Next generation mobile broadband - the opportunities
• Mobile working in business - the facts.
• How to control abuse of social networking on mobile devices
• Using mobile phones to manage mobile workers' expenses
• How to tackle secure protocols and mobile management
• Reducing complexity and cost in mobile deployments
• Mobile augmented reality
• Mobile phone app opportunities for business
• Mobile Games: App store strategies, business models and forecasts
• Mobile augmented reality opportunities for business