To make it easier to use, CRM 3.0 will provide a complete suite of marketing, sales and service capabilities with the look and feel of a Microsoft Office and Outlook user interface.
With CRM 3.0, Microsoft is also introducing a subscription-based licensing model for users that prefer a hosted offering, enabling Microsoft to compete against other hosted CRM suppliers, such as Salesforce and Siebel.
Microsoft said CRM 3.0 is designed to address the three key challenges that determine the success of most CRM initiatives: user adoption, business fit and total cost of ownership.
CRM 3.0 also comes with a service scheduling module that can automatically manage complex scheduling requests.
Microsoft said data objects could be added to the system easily and linked to other predefined objects, with all underlying data storage and web services automatically generated by the system.
Microsoft is also introducing a small business edition of CRM 3.0 for companies that use Windows Small Business Server 2003 Premium Edition.