Hybrid commerce success tips
- Adopt a multi-platform strategy and convince your customers it works - it should make the buying process more convenient and experience driven
- Test the new technology and watch how your customers use it
- Where possible, track customers' use of each channel
- Think long term. Many hybrid commerce initiatives have few immediate benefits but will generate a good return on investment if given enough time
- Do not view each individual online initiative's success based on direct sales revenue alone - the benefits are more wide ranging.