Today, the arguments for using business intelligence (BI) have never been stronger and more compelling. However, a degree of caution should be applied to any prospective BI purchases. BI software does not offer a "black box" solution to the information needs of an organisation. For those companies embarking on a new BI project, the question they should be asking is not why but how should I implement my BI solution? The process throws up a mix of technological and business issues for organisations to consider, here we highlight five key areas towards successful BI.