Data quality - the weak underbelly of CRM

Giga Information Group analyst Lou Agosta discusses how poor data quality can become a major flaw in many businesses' customer...

Giga Information Group analyst Lou Agosta discusses how poor data quality can become a major flaw in many businesses' customer relationship management strategies.

There are a number of common problems with keeping data on customers accurate and timely.

The first is consistency in the form of data representation. Common problems include reversals of letters or errors in transcribing. The second issue is where information residing in the database does not correlate to the real world such as a wrong postal address or where information is ambiguous. A third problem area for data managers is keeping the data secure and available at all times.

Read article on data quality >>

CW360.com has also compiled a series of articles looking at the data management implications of the UK's 1998 Data Protection Act:
Visit data protection microsite >>

If you would like to receive a paper from Giga Information Group on how to comply with the 1998 Data Protection Act send an e-mail to:
uk@gigaweb.com

Read more on IT risk management

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