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CIO interview: Daniel Gebler, chief technology officer, Picnic
This article is part of the CW Benelux issue of November 2017-January 2018
Picnic is an online supermarket without physical stores. In 2012, founders Joris Beckers, Frederik Nieuwenhuys, Bas Verheijen and Michiel Muller, together with a team of 30, developed a radically new food distribution model. The company uses fixed delivery routes and times. Customers choose which delivery time suits them best and can accurately see what time the runner is at the door. Because the cost of this new distribution method is low, delivery is free. Only 18 months after launch, the Dutch grocery delivery startup secured a large Series B funding round to roll out its service to the whole of the Netherlands. The €100m round came from four Dutch family funds, and dwarfs the Series B financing of Uber ($27m) and Snapchat ($80m). Research shows that in two years’ time, the technology company will have gained nearly 9% market share. Picnic recently announced its intention to launch in all major Dutch cities. More than 50,000 households have already shopped through the Picnic online supermarket. Projections are that the ...
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Features in this issue
An initiative in Rotterdam is helping young people get into the IT sector by targeting those overlooked by traditional methods
The Netherlands has the highest supermarket density in the world, yet a technology company has been able to gain market share from the established order
Amsterdam airport Schiphol is utilising open source software to create and use a multi-cloud platform with an open API