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November 2017-January 2018

CIO interview: Daniel Gebler, chief technology officer, Picnic

Picnic is an online supermarket without physical stores. In 2012, founders Joris Beckers, Frederik Nieuwenhuys, Bas Verheijen and Michiel Muller, together with a team of 30, developed a radically new food distribution model. The company uses fixed delivery routes and times. Customers choose which delivery time suits them best and can accurately see what time the runner is at the door. Because the cost of this new distribution method is low, delivery is free. Only 18 months after launch, the Dutch grocery delivery startup secured a large Series B funding round to roll out its service to the whole of the Netherlands. The €100m round came from four Dutch family funds, and dwarfs the Series B financing of Uber ($27m) and Snapchat ($80m). Research shows that in two years’ time, the technology company will have gained nearly 9% market share. Picnic recently announced its intention to launch in all major Dutch cities. More than 50,000 households have already shopped through the Picnic online supermarket. Projections are that the ...

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