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Ipsos found that 57% said that they thought they were more likely be the victims of cybercrime with only 21% saying they would suffer a burglary. Nine of 10 users agreed that cybertheft is a concern.
These results linked to two key trends, the firm said. These were the very high use of the internet for increasingly sensitive transactions, and low levels of protection despite the widespread concern over cyber-related crime.
Ipsos found three in four users shop online and two in three bank and pay their bills online. But 15% did not know when security software was installed on their computers.
Although 57% of users surveyed said they expected to be victims of cybercrime or theft, three-quarters felt confident that their internet security provider protecting them.
AVG Technologies CEO JR Smith said, "In the space of a few years, the nature of the threat has changed from a sport to professional criminal activity. The challenge for us now is to deliver security with a light touch that does not stifle innovation."