Social networking site LinkedIn has tied up with IBM's Lotus to build social networking capabilities into Lotus products.
The companies plan to work together to provide Lotus users, including Lotus Notes users with new ways to interact with their professional network. Professionals will be able to safely and efficiently start web meetings, add business context to e-mail senders, and learn more about collaborators, colleagues, potential partners and prospects through integrated LinkedIn profiles, Lotus and LinkedIn said.
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Speaking at Lotusphere 2009 today, Bob Picciano, general manager of Lotus Software at IBM, said, "The Lotus partnership with LinkedIn will allow us to collectively provide direct, easy and fast access to both the information and the collaborative services people need to drive better business outcomes."
The two companies said the integration will help users to monitor their broader professional network within Notes, via a feed of Network Updates from LinkedIn. Users will also be able to look up the LinkedIn profiles of e-mail senders or other Lotus Notes contacts and utilise LinkedIn people search without leaving the inbox they use all day, according to LinkedIn.
The Lotus announcement is the latest in a series of links LinkedIn built to extend social networking into business applications. It has also been developing a platform for business applications to use social networking. One such example is the Huddle collaborative application.