Shoe retailer Stylo deploys Salmon e-commerce platform


Shoe retailer Stylo deploys Salmon e-commerce platform

Antony Savvas

Shoe retailer Stylo has adopted a new e-commerce platform for its various brands, including PriceLess and Barratts.

Stylo's new e-commerce websites have been built using the SAFE (Salmon's Application Framework for e-commerce) platform.

The platform consists of a series of pre-configured, reusable and customisable e-commerce components, combined with a mature project delivery methodology.

SAFE is designed to speed and simplify the delivery of sophisticated e-commerce systems, significantly lowering the risks traditionally associated with launching a new e-commerce capability, or replacing an existing e-commerce platform.

Ken Platt, e-commerce manager at Stylo, said, "SAFE was affordable, fast to implement and supported our multiple brands. Its 'out of the box' functionality met all of our requirements, supporting our online needs as well as giving us complete control over our e-commerce environment.

"We now have a scalable platform in place that meets our customers' desires now, and will cope with increasing levels of traffic and our changing business needs in the future."

Stylo will benefit from functionality for marketing campaigns, as well as better merchandising, content and order management, he said.

Stylo's brands also include Discount Shoe Store, Petitfeet, Big Shoe Boutique and Nineteen Twentyone.

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