Microsoft plans to build a mobile device software platform as ubiquitous as Windows, Microsoft CEO Steve Ballmer said in his keynote address at this year's CTIA wireless conference. Ballmer unveiled the company's mobile computing platform, the Microsoft System Center Mobile Device Manager 2008, saying Microsoft intends to apply the same formula to the mobile computing world.
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"People expect to be able to do more and more with their mobile phone," Ballmer said in his keynote address today to the Cellular Technology Industry Association (CTIA) of America. "We are building on our expertise across servers, operating systems and services to deliver Windows Mobile experiences that bridge the things people want to do at work and at home."