KXEN is the art of analytics

News

KXEN is the art of analytics

KXEN, a global provider of automated data mining technology, has launched version 4.0 of its Analytic Framework product.

  Through a new component, version 4.0 allows users to tap into customer knowledge held in free text form. The rationale is that today's operational databases contain a lot of textual information, such as the messages or a synopsis of the mails sent to a support line, free forms contained in marketing surveys results, or even the free text captured in call centre tools through direct discussions with customers.

 

This specific type of data can be used to improve the accuracy and reliability of predictive models for decreasing customer attrition, improving cross-sell rates, or acquiring more customers. KXEN's text categorisation automatically identifies and works with multiple languages and business domains.

 

"This data can be of immense value to an organisation but it normally lies buried in otherwise unusable text fields," said KXEN's founder and CEO Roger Haddad. "With version 4.0, companies can take advantage of this information to increase the effectiveness of their marketing initiatives." 

 

Text-based modelling could well be the next step forward in data mining automation. Having software to exploit it may open up, for vendors and companies alike, new seams of customer intelligence.

 

IBM improves metadata visualisation and management

AA and Saga to launch data integration project

Sussex Police aspires to better BI



Email Alerts

Register now to receive ComputerWeekly.com IT-related news, guides and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
 

COMMENTS powered by Disqus  //  Commenting policy