Hosted customer relationship management supplier Salesforce.com is to introduce a product geared towards developers of composite applications.
Appspace will be released as part of the company's spring update. The product will enable mashup applications to be used, for example, to allow service history and complaints escalation from several spreadsheets to be combined when reviewing calls from a customer.
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Salesforce.com said Appspace would allow users to customise the application and tailor the information presented to better match the way they work.
This is a key feature, as cumbersome proprietary interfaces can hinder end-user adoption of systems, said the company.
Salesforce.com hopes the software will encourage collaboration. "Just as Myspace brought together individuals on the consumer web, Appspace will bring together companies and their customers on the business web," said Parker Harris executive vice-president, technology, at Salesforce.com.
Denis Pombriant, managing principal at Beagle Research Group, said, "Providing customers with a way to further build trust and have authentic communication with their customers is a foundational element of CRM's future."
Related article: Salesforce unveils Spring '07 CRM upgrade
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