SMS grows and grows


SMS grows and grows

Antony Savvas

It is predicted that 3.7 trillion mobile SMS messages will be sent globally by 2012, as businesses and consumers increasingly tap into the medium.

A new report from Portio Research forecasts a healthy future for SMS, which continues to be the star of the data services show with traffic volumes and revenues that continue to confound predictions, said the analyst.

Although the growth of SMS revenues will not be as aggressive as the growth of SMS volumes due to declining prices, by 2012, global SMS revenues are expected to reach £35.2bn, generated by 3.7 trillion messages.

The report, Mobile Messaging Futures 2007-2012, also predicts a rosy future for other mobile messaging technologies, especially instant messaging and mobile e-mail, amid continued strong worldwide subscriber growth.

The SMS market, despite declining prices, continues to be fuelled by new subscribers, said the analyst, particularly in Asia, where more basic handsets are bought.

By 2011, the report predicts, mobile instant messaging (MIM), especially in markets such as North America, will supplant SMS as the mainstream messaging service, as smartphones and wireless internet services proliferate.

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