MySpace to sell off search engine


MySpace to sell off search engine

Antony Savvas

MySpace is considering selling its search engine function to a leading provider.

The social networking site has an estimated 57 million users worldwide, with two million in the UK. It allows users to build their own homepage and interact with other users who share their interests.
MySpace was acquired for £340m last year by News Corporation and Rupert Murdoch’s firm is still working out ways to maximise its investment.
By selling its search engine function, MySpace could give advertisers valuable access to its young audience. The established search facilities of Google, Yahoo or Microsoft would be able to increase the value of this proposition.
MySpace competes with Facebook, MSN Spaces and Yahoo 360, among others.

Email Alerts

Register now to receive IT-related news, guides and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

COMMENTS powered by Disqus  //  Commenting policy