MySpace is considering selling its search engine function to a leading provider.
The social networking site has an estimated 57 million users worldwide, with two million in the UK. It allows users to build their own homepage and interact with other users who share their interests.
MySpace was acquired for £340m last year by News Corporation and Rupert Murdoch’s firm is still working out ways to maximise its investment.
By selling its search engine function, MySpace could give advertisers valuable access to its young audience. The established search facilities of Google, Yahoo or Microsoft would be able to increase the value of this proposition.
MySpace competes with Facebook, MSN Spaces and Yahoo 360, among others.