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Sony appoints first foreign chief

Japanese electronics giant Sony Corporation has appointed a Welshman to head the company.

Japanese electronics giant Sony Corporation has appointed a Welshman to head the company.

Sir Howard Stringer is the first non-Japanese person to be chosen chairman of the whole organisation. Stringer was previously the boss of the company’s US entertainment division, which has outperformed much of the rest of the group.

Before joining Sony, Stringer had been president of entertainment company CBS.

He replaces Nobuyuki Idei as chairman, who has been in the seat for 10 years. Stringer will run Sony from offices in New York and Tokyo.

Stringer said, "We have demonstrated in our US operations that we can achieve significant cross-company efficiencies, and at the same time deliver both quality and record returns.

"I believe the entire global organisation is hungry to make this same transition, and all of us in senior management are committed to achieving that goal."

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