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Former AT&T exec joins Microsoft Longhorn development team

Antony Savvas

Microsoft has hired a former telecoms executive to head up the development of its next major Windows operating system.

The company has appointed former AT&T Wireless and E*TRADE executive Michael Sievert as corporate vice-president for Windows product management.

Sievert will play a key role in the launch of the next version of Microsoft’s operating system, dubbed Longhorn, which is due next year.

At AT&T Wireless Sievert served as executive vice-president and chief marketing officer.

Before joining AT&T Wireless, Sievert was executive vice-president and chief global marketing and sales officer at E*TRADE. Prior to that, he held various positions with IBM and Procter & Gamble.

Sievert said, "I can apply what I've learned in the wireless and financial services industries to help Microsoft deliver products designed to meet the needs of its customers."

Sievert replaces Tom Button, who has been on leave from the company due to family medical reasons. Microsoft said Button would return to Microsoft in another capacity.

Microsoft made the Windows XP operating systems more compatible with wireless communications systems such as wireless Lans, and Longhorn is expected to work well with emerging technologies such as WiMAX fixed wireless broadband.


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