Amazon extends its reach with Web services


Amazon extends its reach with Web services is offering its Web services for free in a bid to drive more traffic and sales

The e-commerce giant offering will enable Web site developers and owners to build applications and tools that will incorporate Amazon's offerings into their sites, allowing third-party sites to search and display Amazon products.

The Web services can be accessed at through both XML and Soap standards. The services will also be integrated into Amazon's Associate Programme, which allows sites to earn referral fees from purchases made at Amazon via links on their sites.

The company hopes to fatten its bottom line amid increased competition. Last month launched a price war against Amazon, offering to undercut the online bookseller's book prices by 10%.
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