Microsoft has launched OneApp, a mobile phone application which allows users to access Facebook, Twitter, Windows Live Messenger and Mobile Wallet directly, even if they do not own a smartphone.
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According to Microsoft, more than half of the people in the world own mobile phones, but many phones have difficulty accessing popular mobile applications for finances, healthcare, tourism and education, and social media sites.
Tim McDonough, senior director of mobile product management at Microsoft, said, "What we are letting you do is get access to the applications and services you want from a device you already own. If you don't own a PC, or you share a PC, your mobile phone may be your first or only computing device."
OneApp includes a cloud service to deliver applications as they are needed. This means users can store and access their apps without needing to store them on the phone.