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Dump Google? Bing is more user-friendly

Cliff Saran

Bing, the search engine from Microsoft, has a better design than Google, a usability study from Catalyst Group has found.

The research house, which examines how users interact with websites, set up a focus group to compare the two search engines and found that most users preferred Bing's visual design and thought it was slightly better organised when compared to Google.

In particular, users in the focus group said Bing's design was warmer and more inviting than Google, plus its initial search results page was more helpful. Bing also fared better in terms of refining searches.

In spite of the positive user feedback, the focus group was happy to carry on using Google because of their familiarity with it and the fact that they were already using other Google Apps. Catalyst Group gave Google a usability rating of eight, while Microsoft's Bing trailed with four points.


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